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Suzanne Juzwik

Start Well to Finish Well: ABA Therapy Business Success from Start to Finish 🎯

Updated: Nov 1

ABA Therapy Business Success from Start to Finish

Let’s face it—success doesn’t magically happen. You’ve got to work for it!



And in the world of ABA therapy, if you don’t start well, you’re not going to finish well. Whether you're planning to grow, merge, or sell your business down the line (hello, fabulous exit strategy), the way you build it from the ground up determines whether you're toasting to success—or stuck stress-eating 🍩donuts.

Here’s how to make sure your ABA therapy business kicks off like a rockstar and stays on track to finish strong.


1. Define Your Vision and Values 💡

Step one, folks—know what you stand for. Without a clear vision, you’re just wandering in circles. Do you want to change the world? Help your community? Build an empire? Make sure your mission and values shine so bright they need SPF 50. 😎



  • Mission Statement Magic: What’s your “why”? Make it compelling enough to inspire your team and attract clients who are ready to sign on the dotted line.


  • Core Values Count: Compassion, integrity, evidence-based practice—whatever your jam is, make sure it’s front and center. You’re not just a business; you’re on a mission. 🚀


  • Keep your Business Plan updated 📊: A business plan isn’t just a document you write once and forget about—it’s your business’s roadmap to success. Think of it as your strategy's GPS, guiding you through new challenges and opportunities. If you don’t update it, you might find yourself stuck in a detour with no clear way forward. (if you don't have a business plan or haven't updated one in years, contact us at info@innovationmoon.com! We have an amazing partnership with a business plan writing tool that will save you time and money!).


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2. Create Efficient Systems Early 🛠️

Get your act together early. Seriously. You want your business running like a well-oiled machine, not like a last-minute group project.

Here’s how:


  • Standardize Processes: Whether it’s billing, client onboarding, or staff training, standardizing your processes ensures consistency, quality control, and scalability. Trust us, it’ll save you from future headaches (and therapy for yourself).


  • Invest in Technology: Don’t be stuck in the dark ages. Tools like practice management software, data collection platforms, and Telehealth services make your life easier, your clients happier, and your business scalable. Get tech-savvy now so future-you can thank you later. 🖥️📱

    (shameless plug here: if you want help evaluating, purchasing, and/or implementing technology, contact info@innovationmoon.com We love all things technology!)


  • Document Everything: Every. Single. Process. This isn’t just for when you’re onboarding staff—it’s for when you’re ready to ride off into the sunset after selling for $$$. 🏖️


Trainual Employee Onboarding, SOP & Training Software

If you are looking for a smart, efficient, and cool way to document processes, train staff, and keep everything organized, check out Trainual! (we are an affiliate of Trainual, because we love their product and believe it changes lives!)


Easily systemize and scale the way you work

How? Processes that document themselves. Onboarding & training experiences that save time. SOPs are connected to every role & responsibility. Accountability tests & reports. All in one place.


3. Build a Kickass Team 💪

You can’t do it alone (well, you can but good luck with that). Building a solid team means hiring people who get your vision and won’t bolt at the first sign of stress.


  • Hire Smart: Get people who are not only good at what they do, but also fit your company culture. We’re talking dream team material, not just seat-fillers. (check out the work Asia Johnson is doing at Seizing 61:1 with the Cultural Index!)


  • Train, Train, Train: In ABA, ongoing training isn’t just a good idea—it’s a must. Keep your team sharp, and they’ll keep your business on top. Plus, they’ll be happy, engaged, and not plotting to quit. #RetentionGoals


  • Culture is Queen: Create a work culture where people want to stay. Offer snacks, maybe? Or, you know, be kind and foster growth. Both work. 🥨✨ (see our blog on employee preference assessments).


4. Plan for Financial Health 💰

Money talks, and you want your financials to sing in perfect harmony.

  • Develop a Killer Financial Plan: Don’t just wing it. Have a budget, forecast future revenue, and make sure your expenses aren’t ballooning out of control. (Looking at you, fancy new office chairs.🪑)


  • Track KPIs Like a Pro: Key performance indicators (KPIs) are your new best friends. Keep tabs on client retention, revenue growth, and staff productivity to keep your business thriving.


  • Focus on Profitability: Growth is cool, but profitability is cooler. Make sure your business is a money-making machine, not a money-burning one. This will make you very attractive to future buyers or partners. 💸 (if you don't already have a bookkeeper, accountant, and/or CFO, read our blog here).


5. Have a Succession Plan (Yes, You Need One) 👑

What happens if you suddenly can’t run your business? Crickets. That’s not a great answer. You need a succession plan, my friend.


  • Identify Your MVPs: Who’s going to step up if you’re not around? Make sure your leadership is in place, and everyone knows their role.


  • Write It Down: This isn’t a “mental note” situation—document the transition procedures so no one’s panicking if you’re suddenly unavailable. #JustInCase


  • Share the Love: Let key players know the plan. Succession doesn’t work if it’s a secret. 😉


6. Build a Loyal Client Base 💼

Your clients are the reason you exist, so treat them like gold. Build long-term relationships that keep them coming back for more.


  • Client Retention is King: Retaining clients is easier (and cheaper) than finding new ones. Make sure they’re happy, and they’ll keep coming back. 💡


  • Wow with the Client Experience: Want to stand out? Improve your client experience. Use feedback and check-ins to understand what’s working and what’s not. Happy clients = referrals. #Winning


  • Network Like a Pro: Establish connections with schools, healthcare providers, and local organizations to build a strong referral network. 📈


  • Make Sure You Have Your Website and Socials Optimized for Clients 💻📱

    First impressions matter, and these days, your website and social media are often the first places clients will check out. A clunky website or outdated social profile? Not a good look. You want a polished, authentic, user-friendly online presence that draws people in and keeps them engaged.


    What about your My Google Business Account, PPC, or SEO? Not sure what those even mean... learn more here! Or schedule a free website & social media assessment meeting with us to give you some general feedback on your website and social media performance!


7. Think About the Future—Yes, Now 🕰️

Start with the end in mind, even if you’re just getting started. Whether you want to sell, merge, or expand, having a long-term game plan is key.


  • Set Big Goals: Do you want to sell your business for millions? Merge with a larger company? Take over the ABA world? Become a corporation and have a seat on the board? Retire with knowing your business is in good hands? Whatever your dream, having clear long-term goals helps guide your business decisions.


  • Be “Sale-Ready”: Keep your business running like it’s always on the market. Clean books, solid operations, and a killer team make your business a hot commodity when you’re ready to transition.


Final Thoughts: Start Like a Boss, Finish Like a Legend 💼🏆

Setting up your ABA business for success isn’t rocket science—it’s just good planning. Build a solid foundation, nurture your team, stay on top of your financials, and always think long-term. When you do, finishing strong is just part of the plan.


How Innovation Moon Can Help You Prepare for Success

At Innovation Moon, we’ve got your back. We’re all about helping you start strong so you can finish even stronger. Whether you’re just launching your ABA practice or gearing up for a major transition, we’ve got the tools, strategies, and sass to set you up for success. 🚀


Here’s how we can help:


1. Strategic Planning & Vision Alignment 🎯

We’ll work with you to refine your mission, core values, and long-term goals, making sure your business is laser-focused from day one. Whether you're planning to grow, sell, or merge, we help you map out the right path to get there.


2. Operational Streamlining & Systems Setup 🛠️

Forget the guesswork. We’ll help you standardize your processes, invest in the right technology, and document everything so your business runs like clockwork. Whether it’s billing, staff training, or client onboarding, we make sure your operations are as smooth as butter.


3. Financial Health & Profitability Boosting 💸

Our preferred partners are financial wizards who will help you develop a killer financial plan, track the right KPIs, and focus on profitability to make sure your business is set up for long-term success (and looks extra attractive to future buyers or partners).


4. Team Building & Leadership Development 👥

Your team is everything, and we’re here to make sure you’re hiring and developing the best. We’ll help you create a positive work culture, ensure your staff gets the ongoing training they need, and build a leadership team that can keep things moving when you’re ready to step back.


5. Succession Planning & Business Continuity 👑

Planning for the unexpected is key. We help you design a succession plan that ensures your business will keep thriving if you’re no longer able to manage it. We’ll make sure your leadership transitions are smooth, documented, and stress-free. #PeaceOfMind


6. Growth Strategies & Exit Planning 🏆

Whether you’re looking to expand, merge, or sell, we’ve got you covered. We’ll help you stay sale-ready, position your business for growth, and guide you through any transitions so that when it’s time to move on, you’re leaving behind a business you can be proud of.


Ready to Start Strong and Finish Even Stronger? 💼

At Innovation Moon, we bring the strategy, the know-how, and a little bit of sass to ensure your ABA business not only survives but thrives. Whether you're just starting or preparing for the next big chapter, we’re here to help you rock it from day one to done.


And if you're looking for more than just consulting, say hello to Launchpad—our dynamic community for ABA business owners! 🚀

ABA Therapy Business Owner is working late at night at her home office on her computer.  She is talking to her cat for advice and hoping for a listening ear. ABA Business Owner decides to look online for a supportive community of other ABA business owners.  Finding Launchpad: An ABA business Owner Community that doesn't suck!
ABA Therapy Business Owner is working late at night at her home office on her computer. She is talking to her cat for advice and hoping for a listening ear. ABA Business Owner decides to look online for a supportive community of other ABA business owners. Finding Launchpad: An ABA business Owner Community that doesn't suck!

It’s where the magic happens. Join other ABA entrepreneurs as we tackle business challenges together, share strategies, celebrate wins, and brainstorm how to take things to the next level. From expert-led workshops to weekly events designed to boost your productivity, Launchpad is where ABA business owners come to connect, grow, and crush their goals.


Let’s make your success story legendary. 💥



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